Design Thinking

Graphic and Web Designers often believe and follow, that for our boxing gloves, every problem that comes across, is a punching bag. Most of us including me can?t help it. It is kind of in our nature to analyse everything that comes our way and of course deal with it our way, sometimes even if we don?t need to deal with it. We have our thinking patterns, and not everything falls in accordance to that. For example if a designer goes out to design a piece of furniture, say a chair, he will always question the environment. Lets say a graphic designer is given the job of doing the corporate identity of a client, he most of the times will criticize about the rest of the work and environment of the client and how it does not mingle with his designs. So he is actually relooking at the whole stream of changes to be brought about, from the look of the office to the corporate T-shirts.

My point is that shouldn?t we analyze what a situation already has in store and figure out a way to have a good impression of that on our minds, then we start with the creations. Well if your client is willing to change everything according to you, that would be great for you, but what if he?s not. Then should you lose interest or criticize to yourself, or should you develop harmony with the existing. After all, it may not be perfect to you, but it is some kind of form and working out a design around it is a challenge.
According to me, this should be design thinking.

Saurabh Dey
(director ? Forte Design Solutions)

Internet Marketing: Make Your Presence Felt Online!

Internet marketing literally means to advertise, buy and sell products and services online. Internet marketing has become very common among the public these days. There are many products which you can buy, sell and advertise on the internet. A recent study undertaken by a leading internet marketing magazine has shown that people are more and more getting inclined towards buying and selling on the internet.

The first thing which you must consider while undertaking internet marketing is proper research. Proper market research will give you an idea as to what aspects you will have to consider before undertaken marketing online. This will also give you a fair idea as to how the market scene in general is. Market research will also give you an idea about what your customer wants. There are many research agencies which will conduct the research for you in return of payment of a certain sum of money.

Internet marketing requires you to have a website where you can put up information about your product and services. It is very essential for you to have website which tells about your products to the customers very clearly. There is no use having a website just for the sake of having it is sensible to hand over the making of your website to a professional who has expertise in this field. There are many professionals who will do the work for you.

All you will have to do is brief him about the product you are dealing with and also the type of website which you will need. Leave it upon him to provide you with a good website. However make sure to make periodical checks on the status of the work done in your site. You can always change anything with which you are not satisfied. Getting a customized site designed for you is a good way to earn profit from internet marketing.

There are many internet marketing strategies which you can make use of to make internet marketing a success. The proper marketing strategy goes a long way in making or breaking your internet marketing. Vigorous marketing strategy is what you will need to make a mark in this field. Just making a website will not help your cause you have to make sure that people come to your site. You will have to make your presence felt in the crowd through every possible means. Customers will have to be lured by you from every possible place.

Any website needs constant care and attention of the webmaster. One way to make your site customer friendly is to upload it at regular intervals. No visitor will come to your site if it does not contain updated information about the products and services. Make sure that all the information are updated and contains whatever information the customer is looking for. Ensure that the site contains all the elements which will make it attractive and easy to negotiate for the customers.

How To Find A Franchise Business

As a franchise sales consultant I am often asked what is the best way to start the initial process of researching and finding the right franchise business to buy. Most of these individuals are still in the initial stages of thinking about buying a franchise, and don?t necessarily have a strong opinion either way about what type of opportunity they are looking for. My answer is that there are more resources available in today?s market then at anytime to find and research franchise opportunities. Below is a list of some of the most popular methods prospective franchise buyers can use to help narrow the search process and find the franchise business that?s right for them.

Internet Directories:

The fastest and most convenient way to begin the process of finding a franchise is via the Internet. There are now dozens of franchise opportunities directories online today that offer comprehensive listings of franchises for sale, including information about investment levels, training, availability, and how to contact the franchise company for more details. These directories are also a good source for free information about the general process of buying a franchise business. You may want to visit A few different directories such as , , and because not all of then will carry the same franchise listings.

Franchise Industry Publications:

Trade publications are another good source for general information about franchises available and franchising industry news. There are magazines available such as Franchise Times and Entrepreneur, as well as multiple online venues such as and that provide a wealth of free information about finding and buying a franchise.

Trade Shows & Conventions:

There are numerous franchise opportunity trade shows and conventions held through out the year and around the world. These venues offer the chance for individuals to discover and research new opportunities, as well as the unique opportunity to meet actual representatives of franchise companies they may have an interest in. Some of the more popular shows include the National Franchise & Business Opportunities Show, and International Franchise Expo.

Franchise Consultants & Brokers:

Franchise Consultants and brokers work with as little as a few to dozens of different franchise concepts in their database that they generally have in depth knowledge about. Considering the thousands of different franchise opportunities that buyers can choose from these days, they can be effective in helping a prospective buyer narrow their search by first qualifying them, and then showing them opportunities that could be a potential good match. Since the majority of these consultants are paid a referral fee or success fee by the franchisors if one of buyers they introduce moves forward, the buyer generally has no direct expense associated in engaging a franchise consultant to help them.

Some of the potential downsides to working with a franchise consultant can include that some only represent a few or a limited menu of franchise concepts which can potentially limit the prospective buyer?s exposure to seeing all the opportunities available in the market. And like some sales people who work on commission, the motivations of the consultant may some times not be entirely consistent with the prospective buyer?s best interest or goals. But I would say overall, that the franchise consultant industry has a very good reputation for treating their clients fairly and professionally.

Business Brokers:

Many professional business brokers are also franchise consultants, and they also can be an excellent source to find existing or established franchise business for sale in your local area if you decide to go that route. Business brokers generally also have good working knowledge of how franchising works, and can often be very helpful to a prospective buyer because of their inside knowledge of the local small business market.

Hit The Streets:

Another good and obvious way to find a research a potential franchise opportunity is to scope out and visit existing franchise businesses in your local area. There is no better validation that a franchise concept works than seeing a busy store or restaurant full of customers. And if they are available and have the time, you may also want to ask the owner about how business is going, are they happy with the franchisor, and would they recommend this opportunity.